The Spirit Ride... Making History!
Watch news coverage of the Spirit Ride across the country as many bear witness to history in the making!
What's The Spirit Ride?
Many are calling the Spirit Ride America's Traveling Memorial Day for First Responders. Founded by American Towman Magazine and B/A Products, the Ride's mission is to promote public awareness of the Move Over laws while honoring fallen first responders killed on the roadside. In 2017, the Spirit ceremonial casket was relayed in 140 cities. By the end of 2018, it will have relayed in 300 cities, involving processions of 10,000 tow trucks, fire trucks, EMS and police vehicles.
The "Spirit" Casket pays tribute to First Responders who paid the ultimate sacrifice working the white line while promoting public awareness of the Move Over law. "Spirit" began its journey on June 1st, 2017. The ceremonial casket relayed from carrier to carrier across the country in 140 towns and cities, drawing much attention from local media: TV, Radio and Newspaper in print and online. Click here for a sampling of TV coverage. In 2018 Spirit will be relayed in 160 towns and cities.
Towers may be part of the Spirit Ride by relaying the casket and hosting a Spirit Ride Ceremony and the truck procession that follows. It takes a proactive commitment by the host tower to make the Ride successful. The tower will select a ceremony site, a procession route, enlist the participation of other First Responders and towing companies, and also contact local media. On the other hand, a tower may opt to simply relay the casket to the next tower on the Route.
The host towers benefit from this campaign because of its focus onto the safety issues of working the roadside, the relationship-building at play with other First Responders, and the Media attention achieved for the Spirit Ride’s mission. Teaming with the Spirit Ride Command Team, host towers became effective spoke-persons educating the public on the Move Ove law and the dangers of working the white line.
Towers may still sign up for the Spirit Ride this January and February. Check the Map and the 2018 Route (Green line) to see where you may fit in.
Welcome to the Spirit Ride!
American Towman Editor In Chief
"OMG National is taking the lead role in promoting the Spirit Ride through social media. You too can play a crucial role by doing your part on social media to spread news and information on the Spirit Ride and its mission to create public awareness on the Move-Over law. The industry has seen too many drivers lost to roadside incidents. I want to make a difference, and that's why OMG, as a Platinum Sponsor, is proud to take a lead role in the SPIRIT RIDE."
Chief Creative Officer, OMG NATIONAL
CO-Producer, American Towman TV